What happens when you type- “Best books online” on Google? Numbers of websites appear in front of you. Do you ever bother about the ranking of the websites? In what basis they are tanking in SERPs? Well, here comes SEO.
SEO, Search Engine Optimization, is one of the marketing strategies that make a website friendly for the user as well as for the search engine robot. Some of the smartest strategies and formulas of this vast and bewilder part of digital marketing can help your online business grow as high as the main aspect of a baseness is to reach the user has been done by SEO.
Focused Part of SEO
The main purpose of SEO is to increase one’s website page ranking. This ranking shows the popularity of your website among the users. How frequent the users visit, stay and read your website set the rank.
Keep reading to know the basic strategies of SEO
In SEO, Keyword is everything. It needs a good research to find out the most searched words on the search engines. For example, if 80% user search “best book online”, it must be a better keyword than “online books”. One should gather a list of keywords. Be specific about the keywords as the right use and placement of keywords hike the content quality as well as readability of the page.
In SEO, content is king. A useful content invites a large number of readers. A good SEO team goes into the users mind before posting content on the internet. The main motif of the most users is not to read a good content but gather much information. Once the readers convince to read the content, chances are, he/she get convinced with the given ideas and click your main business site.
If the headline or the title of the content fails to mesmerize the readers, chances are, they do not notice your content. Make sure, the headline is neat and exact. Apart from the technical aspects, ensure that the keywords are there in the titles as per the SEO norms. Using some magic words in the titles like “Guide”, “Tips”, “Introduction”, and “Must-have” may increase the readability. Using some attractive numbers such as “10 tips”. “5Points”, do the same attraction.
Sometimes, wrong placement of keywords may destroy the content quality. Without a keyword, readers will come to the blog, read a beautiful piece of writing and will leave the page, as the does not find your link. Forgetting this part will send you back to the square one.
This apparently simple process leads the whole world of SEO ranking. Once you select the best SEO team you may enter the world of branding or remain out of focus.