How Website Colors Influence Your Targeted Audience & Business

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  • Posted on: October 3, 2016 at 7:11 am
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What happens when you see a soothing color? Do you get influenced when you find a professional along with creative backdrop? It’s appealing, right? It is the same in case of website designing as well. It’s all in the mind of the audience. Being a skilled web designer of a professional web designing company, before even thinking about the color scheme, you require understanding audience psychology along with the type of services the company is offering.

Always remember that an eye-pleasing color scheme is the first impression that paves the way to success. It has been proved in a study where psychologists have concluded that in the subconscious mind of the audience it is the color scheme that decides whether to take further look of the website. Moreover, the study also concluded that more than 60% of the rejection and acceptance is directly linked to it.

If you really want to make something that compels audience to stay on your website and give positive reviews, you require going in depth of website colors.

Importance of Color Palette in Websites:

Choosing the perfect color is the key to getting into the minds. You might yet don’t know but colors are the way of expression, reveals ideas, grabs attention and lastly is the best way to convey the message. Some colors are universal like dark tones seem intimidating, bright colors signify happy and positive, warm colors convey optimism, creativity, excitement and cool colors signifies harmony, peace, and calmness.

Ways of Proper Determination:

  • According To the Products / Services Offered:

For green and environmental products, it is generally recommended not to use orange or red tones, as it might convey different message. Instead of going to the family of Reds, it is always recommended to use earth tones and green colors. The key to make our website preferred by audiences is to choose colors as per the service and products offered.

  • Decide Targeted Audience:

While we give complete attention on the color as per the products, most of the designers tend to forget considering their targeted audience. If the services are mostly for elderly people, it is never a valuable choice to use colors for teens or young age people. Furthermore, over-use of bright colors can result in causing eye fatigue resulting in driving audience away.

  • A Spectacular Backdrop (As Per The Business Prospect):

Don’t you feel like standing at the place from where you can get a view of a beautiful sunset? It is the same in case of visitors as well. Background is another determining aspect of website’s popularity. To give a punch, make sure you use colors and backgrounds as per the business prospects.

  • Keep Your Text Black:

Even when we use pen, most of us love to use a black ink. This is the same in case of website writing. Since it is visible to eyes, it becomes the best for text input.

Final Note:

Website designing is a challenging realm, as you have to choose from the mammoth world of spectacular colors. Some of them might look similar since they fall in the same family, but your challenge lies in choosing the best from them. If you want to make it clean yet appealing, get in touch with the experts of Uniterrene as their affordable web designing services will never leave your empty-handed. Always remember not to make the website look like a rainbow. Using maximum of 2-3 colors can prove to be the best choice. Wondering, why?

As “Simplicity is the ultimate sophistication”.

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