Social media has always been the point of discussion for marketers when it comes to promoting brands in the fastest and most affordable way. The popularity of social media platforms is noticeable indeed because of which, businesses always try to make use of them for connecting with as much prospects as they can. When it comes to considering the major social networking platforms, Facebook and Instagram are two of the most widely used ones across the globe.

Presently, Facebook has a total of 2.9 billion Monthly Active Users (MAUs) across the globe and Instagram has hit more than 1 billion MAUs worldwide. Well, these figures certainly are enough self-explanatory to help you understand the spectrum of reach or connection you can capitalize on by developing a Facebook or Instagram ad strategy. To help you understand these two platforms better, we’re here with an in-depth discussion on Instagram vs Facebook which is better. However, before diving further, let’s go through some basic information and some points of similarities in between the two for a better understanding.

A brief on the history of Facebook

Facebook is a world renowned social networking platform being developed and launched by Mark Zuckerberg in the year 2004. And ever since its launch, it has gained wide acceptance across the globe while catering to different purposes of the people like:

• Posting updates
• Making new friends
• Sending messages
• Getting new ideas
• Doing online business, and more.

It’s considered to be a place for people to connect with others, share their opinions, and find informative content.

A brief on the history of Instagram

Alike Facebook, Instagram was also launched as a social media app, which basically worked as a combination of 2 words ‘Instant Camera’ and ‘Telegram’. It was developed by Mike Krieger and Kevin Systrom in October 2010 but later in the year 2012, it was bought by Mark Zuckerberg at a work of $1 billion. Instagram is mainly used by people for different purposes like:

• Sharing and editing images
• Connecting with people
• Doing online business
• Influencer marketing, and more.

While planning the social media strategy, many of us often get confused on which particular platform will prove to be more lucrative in promoting our business. And this is why it is important for you to understand both the similarities and differences in between these two social media channels for developing a well-balanced strategy. So, before we dive further into finding out which one is better among the two, let’s consider some of the similarities between them.

Points of similarities in between Facebook and Instagram

Though the target audience or purpose of both the apps are a bit different, there are some prominent similarities to consider which, are being discussed here as under.

• Like, comment and share: Instagram and Facebook, both support the feature of like, comment, and share, which, helps us to stay connected with our friends.

• Follow people: Next, both of them allows you to follow or add your friends, family members, and unknown people as well.

• Online business: Social media has been off lately considered to be a potential platform for doing online business as well. And considering the same, both Facebook and Instagram offer people the opportunity to do online business and earn money via these two platforms.

• Post and tag: Both these sites allow users to share their activities with their friends. Hence, you can share videos or images and tag your friends or favourite people with the post on Instagram and Facebook.

• Block people: Both these platforms allow users to block people with whom they aren’t willing to keep any further connection or communication.

Now that you’re aware of how Facebook and Instagram are similar to each other, let’s move further to understand a comparative overview on Instagram vs Facebook which is better.

How Facebook holds an advantage over Instagram

With the highest brand engagement, Facebook is considered to be the 3rd most visited website across the world, following Google and YouTube. One thing that makes it extremely special is it attracts all the age groups of Internet users (adults). The age group that’s the most participating on Facebook is of 18-29 as it’s being noticed that around 82% of the total Facebook users come from this age group. Due to such incredible acceptance, it delivers the scope of increased ad visibility to the businesses who are willing to promote their brands via Facebook. Also, if you’re planning to incorporate posts for promoting your products and services, blogs, or landing pages, it will offer quite an interactive atmosphere, where you can even include direct links with the posts.

On the contrary, Instagram users can include only one link in their bio and without any link on the image being posted. Hence, Facebook surely gets an upper hand in this case. However, you can’t always expect that more visibility means more conversions as the message needs to be interactive at the end of the day, irrespective of the platform.

How Instagram holds an advantage over Facebook

Instagram is considered to be the ideal platform for connecting with a younger age group of audience as its user base includes a substantial proportion of millennial following. Being more visual compared to Facebook, it holds the interest of users who are more interested in photography, fashion, travel, architecture, beauty, among some of them. This young potential audience has been noticed to spend a significant amount of their time while doing product research in the app and showing interest on several brands. It’s being revealed that more than 1/3 of the total users of Instagram have purchased online by using their mobile phones and they spend around 15.4% time more than on Facebook daily on an average basis. What makes it more appealing is; around 72% of marketers are presently harnessing its potential. Some of the latest attributes such as reels, product tags, shoppable feeds, guides, badges, and more have made this platform more market-friendly indeed. Hence, when it comes to majorly targeting the young audience, Instagram is slightly ahead of Facebook to help you derive better results.

The bottom line

Social media and online shopping have certainly revolutionized the way we do business. And always remember that to develop a winning social media strategy, you not only need to set your objectives right but also choose the right social media platforms that can help you fulfil them right. In contrary to the same, the topic Instagram vs Facebook which is better, has always been a matter of discussion among the marketers and business fraternity. With the above-mentioned points of similarities and differences pointed out, we believe it would be much more easier for you to make the right call and develop a ground-breaking social media strategy for your business.

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