Do you feel like your SEO service provider is overcharging you? Or perhaps, you are just entering the world of SEO and digital marketing. Regardless of your circumstances, if you are eager to learn about SEO costs in Australia, this blog is for you!

SEO cost per month in Australia varies dramatically based on a number of factors, like market trends, individual SEO providers, the spectrum of services you receive, deliverables and others. Hence, getting a specific number without speaking to an SEO specialist can be challenging.

However, there are ways to estimate how much you may spend on the services.

So, dive into the following section as we discuss the average cost of SEO packages.

SEO Cost In Australia: Is It As Expensive As You Think?

A one-time SEO job can approximately cost $3,500 – $10,000+ in Australia, based on the number of pages you need to optimise and target keywords.

How much should you spend on SEO services in Australia?

As mentioned before, there’s no specific number to judge the suitability of SEO services. While some businesses invest less than $1,500 monthly for result-driven services, others spend significantly more yet receive significant benefits.

• The type of business you operate
• The competition in your industry
• The size of your targeted market and customer segmentation
• The location of your services or businesses
• Previous SEO work
• The amount of new SEO services and content you require
• The number of pages your website needs

Your SEO agency’s pricing can also vary based on a few factors, such as their credentials, service quality, experience and existing client base.

Estimating the average cost of SEO in Australia:

The average SEO cost in Australia can be anywhere between $1,400 and $10,000+ per month. The price primarily depends on the specific SEO services you require. Most SEO services come with ongoing support, regular maintenance services, content updates, link building, content marketing and more.

There are different SEO packages available in Australia, such as the foundational package that includes website setup, on-page, technical SEO and content.

To give you a rough idea, the basic search engine optimisation cost per month in Australia can be approximately $1,400 -$2,500 for small businesses, $1,600 – $7,500 for medium companies, $2,500 per month – $10,000+ for large businesses and $7,500+ for enterprises.

SEO cost in Australia per hour:

Most SEO companies prefer charging by their deliverables or on a monthly basis. But the ones that charge by the hour often bill their clients $100 – $180, depending on the extensivity of the services.

Regardless of the cost, it’s essential to remember that SEO strategies take time to deliver visible results. Therefore, it’s wise to choose a service provider that offers monthly packages or charges based on their service quality.

Should you pay per keyword?

Charging based on keywords is an outdated method. Naturally, experts don’t recommend investing in such services. It opens up a lot of room for mistakes and fraud. Furthermore, keywords change constantly. Hence, it’s certainly not an ideal long-term SEO strategy.

Is keeping in-house SEO professionals cheaper?

In Australia, SEO specialists earn between $60,000 and $190,000 yearly, based on their experience and expertise. While keeping an in-house team of SEO experts may seem beneficial, it will be more expensive in the long term. Plus, a single SEO professional cannot handle the workload of an entire agency. Hence, you must create a team with skills like keyword research, website audit, competitor research, copywriting, technical SEO implementations, link building, off-site SEO strategy and SEO reporting.

Endnote

Hopefully, the above numbers gave you an idea about how much you may need to spend on your SEO requirement. However, remember that the SEO cost in Australia mentioned above is only estimation. The numbers can drastically vary based on services, locations and goals. If you want more specific information on SEO cost, search for an SEO cost calculator tool in Australia or speak with a professional agency.