Do you know globally, over 300 million people practise yoga regularly?

But, surprisingly, in India, despite being the hub of yoga, filling up a yoga class can be a challenge. The reasons behind this can be a lack of motivation, too much competition or a weak marketing strategy that doesn’t appeal to the masses.

So, how do you fix this? The best answer is utilising result-driven digital marketing for yoga studio.

Hence, continue reading as we dive into digital marketing best practices and how you can leverage them to fill up your yoga classes!

How To Promote Your Yoga Studio? Use These Advanced Digital Marketing Strategies!

India may not have millions of yoga enthusiasts, but it does have 759 million internet users. With clever digital marketing strategies, you can reach all of your targeted audience for half of the cost of traditional marketing.

Plus, you can use your online presence to take your classes online and gain revenue from views and advertisements.

So, if you have been searching for how to promote yoga classes in India, start utilising these tips:

Introduction To Digital Marketing

Digital marketing refers to any advertising that you do online. It has dozens of classifications, such as

Content marketing: It refers to content that can help you attract clients, like website copies, articles, blogs, eBooks, white papers, case studies, infographics, video content and more.

Social media marketing: SMM is every kind of advertisement that includes a social media platform, like Facebook, Google+, Twitter, LinkedIn, Pinterest, Instagram, and beyond.

Search engine optimisation: SEO is for achieving higher rankings on search engine result pages.

Pay per click: PPC involves using paid ads to advertise businesses on search engines and social media to direct web traffic.

Email marketing: You can use lucrative and personalised emails to target your potential customer segment and invite them to use your services, visit websites or buy products.

Video marketing: Short informative videos or ads can help you gain more potential customers. YouTube is well-known for being the best platform for video marketing.

Now that you know the classifications within digital marketing for yoga studios, here are some strategies to get you started.

Digital Marketing Strategies For Yoga Studio:

1. Create A Captivating Website

Your yoga studio website should be a perfect reflection of the business. It should

• Have easy navigation features,
• Have a design that aligns with your brand identity,
• Mention contact information and business details,
• Have a peaceful colour scheme,
• Mention crucial information about the classes, what you offer and how they may benefit your clients,
• Have high-quality images and a few videos,
• A blog to maintain an active presence,
• Be responsive and quick to load,
• Have client testimonials,
• And be linked to your Google business profile.

2. Social Media Advertising 

Digital marketing for yoga studios should involve effective social media marketing. Some of the most popular social media platforms you can use for your yoga studio include Facebook, Pinterest, Instagram, Twitter and Youtube.

These platforms support high-quality videos, images and written content that can help you reach more audiences and promote your yoga classes. Remember to link your social media platforms to your websites, and SEO optimise the content before publishing.

3. Provide High-Quality Content For Free

Whether you are writing content for blogs, website pages, press releases, or email marketing, it should be SEO optimised, personalised, informative and lucrative. Also, use your content for link-building to improve site authenticity.

Here’re a few content strategies to begin with:

• Blogs: Write quick blogs with relevant information to engage your audience and the search engine.
• Videos: Nothing will engage your audience and build trust quicker than a how-to-do video of a challenging yoga pose.
• eBooks: Use eBooks to address the queries of your audience.
• Articles: Articles can help you reach the audience by searching for terms relevant to your business.
• Interviews: If you get an opportunity to attend a seminar, consider posting interviews for your audience. It will help you promote your yoga classes.

4. Track Your Progress

There’re many excellent tools to track the progress of your digital marketing for yoga studio, such as Semrush, Google Analytics and HubSpot.

When tracking the online progress of your marketing strategies, ask yourself these questions:

• What search terms are most effective at bringing people to your website?
• What other websites your targeted audience are visiting related to your business?
• When do people leave your website?
• Is your website traffic and conversion rate increasing or decreasing over time?

Wrapping Up

Staying on top of webmaster guidelines, identifying website errors early on and utilising track site metrics can significantly streamline your digital marketing for yoga studio. Also, you can take help from a professional yoga marketing agency to access more resources and facilitate your advertising campaigns.