Digital marketing is a much talked about term in the outsourcing web development industry. What stands for this digital marketing? In a broader sense, digital marketing is a way to promote products or brands or services through one or more platforms of electronic media. It is meant for the targeted, measurable and interactive marketing. The difference between digital and traditional marketing lies in the fact that that the former one involves various channels and methods, helping an organization to consider campaigns. The Internet is the major weapon of digital marketing. In addition, mobile, TV and radio are also used by this marketing. What are the best digital marketing channel strategies? SEO, SMM, PPC are the most effective digital marketing strategies.
SEO (Search Engine Optimization)
SEO is a process which has been designed to place a website and business at the top of the search engine results pages (SERPs). This process is immensely important for the digital marketing campaign because almost 93% of online experiences start by using a search engine. On the top position of that, over 59% of search engine users can identify the business that satisfies their needs monthly. A business which is determined to appear on the first page of search engine results must embrace SEO to get free targeted traffic and exposure.
SMM (Social Media Marketing- Paid and Organic)
SMM or social media marketing is a process of using the best social sites in order to create brand awareness, drive conversation and connect to the most targeted audience as possible. In the year 2015, social media users are found to be increased up to 25% This is the factor which inspires up to 50 % of digital marketers and business to make a plan to enhance their SMM budgets this year. It is a positive sign for those who are looking for increasing their brand awareness, reaching more audience, leading drives and generating contests and promos.
PPC (Pay-Per-Click Marketing)
PPC marketing uses top PPC networks such as Google Adwords to get in touch with potential customers who are looking for products or services, effective to satisfy the customers’ requirements online. PPC makes it possible to produce highly targeted traffics in a few times. Therefore, it increases sales too.
All the strategies, mentioned above will be futile without appropriate keywords. Before selecting a digital marketing strategy, one should conduct keyword analysis to get useful keywords for his business. And finally, a business should generate back links through some advanced link building methods. Some of the most effective ways to build back links include classified Ads, content submission sites, guest posting, web 2.0 posting etc. Outsourcing web development companies greatly appreciate digital media as an integral part of web marketing.