“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.” – Thomas Husson, Vice President and Principal Analyst at Forrester Research

With that in mind, it has become imperative for every business to create a highly interactive mobile app for connecting with the ever-expanding mobile-driven audience. Continual research and analysis have led companies to come up with more useful features as they are on the constant quest of upgrading the user experience.

Newer technologies like augmented reality, Artificial Intelligence (AI), machine learning and data science are deployed nowadays to introduce more powerful features which, are helping businesses to fulfil their customer expectations. So, before you join hands with a top-rated app development company in India, let us have a detailed overview on the inherent features of a latest mobile application.

Great performance in terms of usability

A good mobile app must be informative, innovative and at the same time, easy to navigate. By focussing on developing a simple and interactive app design, you can delight your users with an impressive experience altogether. This further ensures that they will come back next time and recommend your app to their friends and peers as well. If it performs well on a consistent level, then the chances for the app to become a hit in the market also increase.

Advanced analytics

Implementing the analytics feature is another requisite which you need to have an in-depth understanding of user behaviour by keeping proper track of their activities while using the app and evaluating the same. This extensive analysis will also help in planning a winning marketing strategy which, will aid in benefitting your business by improving the user experience altogether.

Integration of Machine Learning and Data Science

Both of these pathbreaking technologies including Data Science and Machine Learning have already made its way to different dimensions of business. Likewise, the talented mobile app developers of recent times have came up with possible ways of integrating them into mobile application development for making the apps more interactive, responsive and feature rich.

Integration of social media

Social media integration is a popular attribute inculcated by businesses in their enterprise mobile apps for staying connected with their digital customers. It majorly focusses on simplifying the sign up process by using the social media channels to retrieve information and share different posts as well so that users stay engaged while operating the app.

Integration of Augmented Reality

Infusing this highly innovative technology into the dynamics of your mobile application will further improve the user experience in multiple ways. By doing so, you can introduce the ‘to try before buy’ option for customers. This model typically offers the scope to try new goods or items on the basis of users’ characteristics for increasing the ability of customers to make a well-informed purchase. AR integration actually helps app makers to deliver something exciting and interactive by going beyond reality.

Coverage of cross platforms

While considering the task of mobile app development, you need to focus on one of the two options or both of them simultaneously – Android and iOS. However, a third option, widely known as cross-platform app development frameworks that offer a superior quality native performance along with code sharing. As a cost-saving solution, they greatly help businesses in ensuring their apps achieve early market entry.

Extensive data security

High-end security is a top priority to develop a successful mobile app. Efficient data confidentiality and security capabilities are an important aspect that determines its user acceptance after being launched in Google Play or Apple App Store. Keeping the data secure and private also helps in enhancing your app’s trust factor.

Integration of payment gateways

To carry on your transactions including accepting payments from users, it is of utmost importance to have a highly secured, well-integrated payment gateway with your mobile application. This attribute is used for checking user information thoroughly to ensure that they succeed in making an appropriate payment for the product or service availed by them.

Google Indoor maps

As a trending feature these days, it allows the user to navigate through the indoor locations including libraries, sports avenues, malls and museums. The Google Indoor maps attribute is helpful for identifying the shortest route of reaching to a specific store within the mall or finding the nearest coffee shops and restaurants.

Integration of OR/Barcode Scanner

Regarded as another advantageous attribute, it helps users to land on to your application by using a super convenient way. The QR code is being framed and scanned to redirect the users to the page of an item detail thereby, helping them in saving their valuable time. This in turn, assists you in providing a world class experience and improving final conversions to a substantial extent.

Considering mobile as the future of business, organizations are trying to reshape their marketing strategies to make it more mobile-driven for increasing their sales potential. As the need of the hour, you must consult a distinguished app development company in India for developing a winning app that helps you expand your customer reach. As your ideal choice, Uniterrene Websoft Pvt Ltd has earned wide reputation for having a team of extremely talented app developers who holds an enviable track record of developing highly intuitive mobile applications for businesses across varied industry verticals.

Hope you’ve got ample information on mobile app development and it was completely worth a read. For more updates and news on these technological advances, stay tuned to our blog section.